In partnership with

Scale Your IRL Campaigns Like Digital Ads

Out Of Home advertising has long been effective but hard to scale—until now. AdQuick makes it simple to plan, deploy, and measure campaigns with the same efficiency and insight you expect from online marketing tools.

Marketers agree: OOH is powerful for brand growth, driving new customers, and reinforcing messaging. AdQuick makes it easy, intuitive, and data-driven—so you can treat real-world campaigns like any other digital channel.

Happy Thursday folks!

Here is my favorite passage of the week, two quotes and book of the week with two important lessons to ponder on:

Passage of the Week:

Venture Capitalist and Author Bill Gurley on reading to immerse yourself in a field:

From “Runnin' Down a Dream” by Bill Gurley

Two Quotes:

“Knowledge is a treasure, but practice is the key to it.”

― Lao Tzu

“I hate who steals my solitude without, in exchange, offering me true company.”

― Nietzsche

Book of the Week with 2 Important Lessons:

Inspiring, encouraging and life-changing read. This book is an invitation to a curious, creative, and meaningful life for anyone reflecting on work’s life impact. It offers new learning and self-discovery. One of my favorite books of 2025.

The Pathless Path is an alternative to the default path. It is an embrace of uncertainty and discomfort. It’s a call to adventure in a world that tells us to conform. It’s also a gentle reminder to laugh when things feel out of control and trusting that an uncertain future is not a problem to be solved.

Bet on yourself. Embrace uncertainty. Do creative work that matters. Do it on your terms. Do it with care. Don’t ask for permission. Keep going. Because it matters.

Here are two important lessons from the book:

1) Prototype Your Leap:

Our tendency to glorify and simplify stories of people quitting their jobs convinces far too many people that this move is only possible for uniquely courageous people. In this book, Paul shares his personal journey of pragmatic and safe experiments, experiences, and questioning over several years. This approach, one of prototyping a change, is not only a better way to think about taking bold leaps but is quite common across many people’s stories.

Doing even a small experiment is scary, but the payoff can be profound. The more experiments you do, the more comfortable you become, and this gives you more freedom to try new things without being afraid. (This is the core theme of one of my favorite books, Tiny Experiments by Anne-Laura Le Cunff which I highly recommend.)

For most people, life is not based on all-or-nothing leaps of faith. That’s a lie we tell ourselves so that we can remain comfortable in our current state. We simplify life transition down to single moments because the real stories are more complex, harder to tell and attract less attention. By experimenting with different ways of showing up in the world and making small, deliberate changes, we can open ourselves up to the unexpected opportunities, possibilities, and connections that might tell us what comes next.

2) Working backward:

One of the goals of the pathless path is to make commitments: to a type of work, ways of living, creative projects, or a “conversation” with the world. A challenge here, however, is that the possibilities are so vast. Which raises a question: How do you begin to figure out what you want to do when there are not many limits?

Instead of embarking on an endless search, Paul suggests to take a different approach: working backward. Instead of thinking about what you want to do and how you want to live, start with what you don’t want to be doing and what failure looks like. By looking at what might go wrong with our lives, we can avoid obvious traps, creating more space for things to go right.

One useful mental model for thinking about this is the principle of inversion, popularized by German mathematician Carl Jacobi. He told his students to “invert, always invert,” encouraging them to approach difficult problems by inverting the equation to gain a new perspective. We can also apply this principle in our lives. For example, instead of asking what makes up an amazing life, we first define the worst-case scenario and then work backward. What does a miserable life entail? What actions would make achieving such a life more likely? Then figure out how we can avoid these things becoming true. Inverting helps you identify traps that could derail your efforts to keep your journey alive.

Books I am currently reading:

The Book of Elon: A Guide to Purpose and Success by Eric Jorgenson. It focuses entirely on Elon’s most useful and timeless ideas that work.

Runnin' Down a Dream: How to Thrive in a Career You Actually Love by Bill Gurley. This book will inspire a new generation to find their place in the world, while offering a much-needed rebuttal to the idea that hustle and happiness are incompatible.

Project Hail Mary by Andy Weir. Halfway through it and it has been a delightful read. Looking forward to the movie.

READING TIP: Read What You’re Curious About

Curiosity is a powerful motivator for learning, as it encourages deeper engagement and retention. When we read about topics that sparks our interest, we are more likely to explore them thoroughly, connect ideas, check facts, taking notes, leading to a richer understanding.

It nurtures a habit of self-directed learning and ignite a lifelong love for reading. Curiosity driven reading often involves diverse sources and books (different perspectives) which enhances our critical thinking.

Thank you for reading and all your support.

I am excited to keep bringing you the new and old books, great insights, and lessons.

Until next week, stay curious and happy reading!

— Ravi Shah | @readswithravi

Keep Reading